We’re HUGELY excited to announce our partnership with the eye-rolling, creative-led lifestyle and apparel brand, Lazy Oaf. As a part of their collection, Oaf Pub (which nods to their founder and CEO being brought up in a boozer), we have collaborated to release a trio of beers: Snifter Pale Ale, Lazy’s *Eye* PA, and Oaf Juice Berry Sour.
The beers will be launched alongside Lazy Oaf’s 35-piece clothing range, which will be released in two drops on the 17th and 24th of February. The collection explores not only founder Gemma Shiel’s upbringing, but also iconic Soap Opera characters and classic pub snacks, with leopard print and crisp packet motifs appearing on the apparel. Whilst the pieces each contain references to traditional British pub culture, the theme surrounding the collection centres on a reimagining of the pub through a modern, more inclusive lens.”
To brew Snifter Pale Ale, we made the base from a blend of oat and pale malt. We added hops at the end of the boil using the whirlpool method, pulling aromas from the hops whilst keeping bitterness low. To ferment the beer, we chose a special yeast blend to introduce a high-gravity, sweet finish, and finally dry-hopped with Cashmere, Mosaic, Cryo-Loral and Cryo-Cascade, making for a pine-forward and tropical flavour profile, with a spicy-sweet backbone.
Available to buy on its own or with the full series of beers.
Lazy’s IPA is a bold, tropical New England IPA - to make this, we built a malt-bill using pale malt and copious oats to make an ultra-thick, juicy and creamy base. We fermented using our in-house yeast blend, and dry-hopped with piney, tropical Cryo-Citra and the experimental hop X033. Sourced from Oregon hop producers Indie Hops, this variety matches the punchy tropics of the beer with laidback floral and grassy shades.
Oaf Juice is the collection’s berry juice-bomb. Modelled on the German Gose, it’s a sour, salted, wheat beer. To complement this flavour profile with acidity and sweetness, we added puréed raspberries and blackcurrants to a lager-and-wheat-base. This gives the beer its tart quality and distinctive ruby-red hue. For sharper dimensions of flavour, we added hibiscus flower - one of head brewer Jaega’s favourite ingredients.
Art notes:
The collection as a whole captures Lazy Oaf’s playful and illustrative style, with each can bringing in elements from some of our classic prints to reflect the beer that’s inside. They then come together as a set to form a full face, proving once and for all that three beers are better than one.
